![]() ![]() Big Tobacco’s Contradictions: The industry seems to be embracing a healthier future with the rise of e-cigarettes, but it continues to fight laws and regulations aimed at curbing smoking.Reynolds is trying to circumvent California’s new ban on flavored tobacco with a suite of what it says are new non-menthol cigarettes offering “a taste that satisfies the senses.” California Ban: Antismoking experts are arguing that R.J.New Zealand Ban: The country passed new laws aimed at preventing minors from becoming smokers, including a lifetime prohibition on cigarette sales to everyone born after 2008.The book draws on internal industry documents and interviews with industry insiders to argue that some food companies in the past couple of decades became aware of the addictive nature of their products and took drastic steps to avoid accountability, such as shutting down important research into sugary foods and spearheading laws preventing people from suing food companies for damages. Moss suggests that processed foods like cheeseburgers, potato chips and ice cream are not only addictive, but that they can be even more addictive than alcohol, tobacco and drugs. ![]() Moss explores the science behind addiction and builds a case that food companies have painstakingly engineered processed foods to hijack the reward circuitry in our brains, causing us to overeat and helping to fuel a global epidemic of obesity and chronic disease. But a fascinating new book by Michael Moss, an investigative journalist and best-selling author, argues that the tobacco executive’s definition of addiction could apply to our relationship with another group of products that Philip Morris sold and manufactured for decades: highly processed foods. Szymanczyk was speaking in the context of smoking. “My definition of addiction is a repetitive behavior that some people find difficult to quit,” he responded. In a legal proceeding two decades ago, Michael Szymanczyk, the chief executive of the tobacco giant Philip Morris, was asked to define addiction.
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